DaGusto Agency Projects
Campo Viejo: Live Uncorked
Objective: Rejuvenate Campo Viejo bringing it closer to a young and urban audience, aiming to further increase desirability and engagement, whilst continuing to drive double-digit growth into the Spanish wine category
How: Brand activation through;
—> Sponsoring JustMad 2017 emerging art fair in the neighbourhood of Malasaña (Madrid's Soho)
—> We placed four 2x2m containers in San Ildefonso square where four Madrid-based graffiti artists (Okuda, Remed, Sfhir and El Rojo) live painted the containers, each inspired by a wine from the cellar
—> Made a guided route where all the storefronts exhibited personalized vinyls sponsoring emerging artists
—> Route ended in COAM (Official College of Architects of Madrid) where two wine bars were set up offering the sale of 1300 hand painted bottles interpreted artistically by the artist Jesús Navarro alongside a terrace where you could: have a glass or paint your own bottle
Accomplished: Driven uplifts of up to 30% in sales over their respective campaigns
Bodegas Verum
Objective: Rebrand
Work: Creation & design of individual cases and container box for Verum Ulterior, a collection of 5 wines
ECUAD’OR –
100 Anniversary Guayasamín
Objective: Reform the image of Ecuador and strengthen bilateral relations with Spain
How: Organised an institutional networking event that was a bilateral meeting between both countries in a luxury framework (live art, cocktail and gastronomy)
—> Centennial tribute Oswaldo Guayasamín and exhibition of 16 large-scale paintings by the artist in Madrid, incorporating luxury elements such as roses from Ecuador (the best in the world) and Ecuadorian premium cocoa PACARI
—> 250 conference attendees: art, diplomacy, technology, and entrepreneurship
—> Sponsored by Repsol, Iberia & government of Ecuador